NOW ON DISPLAY / PERMANENT COLLECTION
Every exhibit asks the only question that matters: what decision was this dashboard supposed to help someone make?
CRIME: Everything is a KPI
CURATOR’S NOTETwenty-nine traffic lights. No thresholds anyone can explain. Festive, but operationally inert.
THE INTENDED DECISION“Apparently: all of them.”
CRIME: Pie Chart Purgatory
CURATOR’S NOTEFourteen categories, six shades of blue, one legend in another timezone. The smallest slice may be important. We may never know.
THE INTENDED DECISION“Choose a segment. Any segment.”
CRIME: The 47-Filter Collection
CURATOR’S NOTETo answer one question, select region, segment, cohort, quarter, channel, status, owner—and remember what you selected last Tuesday.
THE INTENDED DECISION“Find the number before lunch.”
CRIME: Red Means Everything
CURATOR’S NOTEWhen every metric is urgent, urgency becomes the wallpaper. The team’s response: schedule a meeting about the red.
THE INTENDED DECISION“Panic, but collaboratively.”
CRIME: Updated by Hand
CURATOR’S NOTECopied every Monday at 7:00 AM. Presented at 9:00. Out of date at 9:01. Applause is neither expected nor received.
THE INTENDED DECISION“Approve the slide, not the action.”
CRIME: Owner Not Found
CURATOR’S NOTEThe anomaly is visible. The context is absent. The owner is ‘the team.’ The action is ‘keep an eye on it.’ A masterpiece.
THE INTENDED DECISION“Someone should probably do something.”
DONATE TO THE PERMANENT COLLECTION
Redact the names. Remove the customer data. Send us the dashboard that made you question the entire modern data stack.
THE NUMBER ISN’T THE ANSWER.
THE CHART ISN’T THE DECISION.
VISIBILITY ISN’T ACTION.